Volvo’s Polestar announces detail to promote the sales of their electric vehicles across North America. The electric vehicles we are discussing are Polestar 1 and 2. For those who are not familiar with this brand, it is Volvo’s luxury brand and owned by Chinese Zhejiang Geely Holding Group. The idea behind is the framework is more like Netflix service where customers can choose from an all-inclusive subscription model. In other words, it is a combination of automotive cost such as insurance and maintenance into a single payment structure. No initial payment is required. According to Polestar’s CEO Thomas Ingenlath, it will remove difficulties of traditional car ownership.
It is not uncommon for people to see the car before purchasing it online. This is what company intends to do with franchised Polestar Spaces or dealership. It will be located in town center location. The people at this dealership will be non-commissioned people who will inform buyers about the technology and plug-in hybrid powertrain of the vehicles. They will be called product experts. Apart from selling new models, this place will also be used for servicing cars when needed. To streamline this process and customer friendly, dealers will pick up the car and deliver it back when issue is resolved. As Thomas Ingenlath said, the days of standing in a queue for reception are over.
Location and number of the Polestar Spaces has not been revealed but it will be opened major US cities as per requirement. Without going into specifics, but the company had earlier revealed that they planned to open 60 Polestar’s Spaces. Apart from dealership plan, Volvo’s marque company also disclosed about their new production facility which is about be completed. The production of Polestar’s 1 will begin by mid-2019. They also revealed that first year model has already been sold out and 200 units is meant for North America. For those who can’t afford Polestar 1, should wait for Polestar 2 (first fully battery electric vehicle) which will be introduced next year. It will rival Tesla Model 3, but won’t go into production until 2020.