Hyundai is looking at options to make their vehicle more appealing. They don’t want their car to look similar to other. Henceforth, they will adopt a new design philosophy that helps to make each of their car look unique. Hyundai’s Design Chiefs Luc Donckerwolke and Sang-Yup Lee spoke to AutomotiveNews regarding this and said that they initially crafted a family for brand recognition. Since, they have already accomplished that they are looking to introduce style and oomph factor into their vehicles that will also appeal better customers.
Hyundai has already revealed two new bold concepts and it is set as a preview for their upcoming future models and they will be able to distinguish themselves from each other. For those who don’t remember, the first design concept was the Le Fil Rouge that made its debut at the Geneva Motor Show. This four-door coupe concept was sporty and evocative. Few months later, Hyundai unveiled Grandmaster SUV concept whose design was nowhere near Le Fil Rouge and had no common design elements.
Luc Donckerwolke added that Hyundai is moving away from cloning the vehicles. Whenever a customer looks at two or three models having similar design, they tend to lose interest. The new design philosophy will be known as ‘Sensual Sportiness’. With it, all future models from Hyundai will adopt athletic styling along and every one of them will be different from one another. He added that styling of each vehicle will appeal to the customer. For instance, Sonata and Elantra seems quite similar even though Sonata is older than Elantra. We will have to wait and watch how the future models from the South Korean automaker eventually pans out. If they do manage to incorporate the new design philosophy it would be a treat for everyone especially for our sour eyes.