Bugatti Chiron is not prioritizing top speed run, confirmed by CEO

611 0
Bugatti Chiron

When Bugatti Chiron was unveiled to the world in the 2016, it was highly praised by fans and critics. It was powered with quad-core W16 unit that offers 1479hp and was dubbed as world’s new speed of king. Top speed of Bugatti Chiron is electronically limited to 261mph and thus is not the fastest production car in the world. This honor goes to Koenigsegg Agera RS which has the top speed of 278mph. It appears that they are not attempting for this record. Speaking to Motor Trend, Bugatti’s CEO Stephen Winkelmann confirmed it.

Bugatti ChironBugatti Divo

After becoming CEO of the company in January, he then undertook test drive of a car to determine what the company was working on and brand’s priority. He eventually decided that top speed is not in Bugatti’s priority. He explained that Bugatti Chiron is closely associated with top speed and there is lot of facets when it comes to performance dynamics. It may sound disappointing to many fans as Bugatti has history of making fastest production cars in the world. Bugatti Veyron claimed the title when it hit 253.81mph. This record was overtook by Veyron Super Sport when it achieved the average speed of 268mph. Interestingly Bugatti Veyron Grand Sport Vitesse claimed the title of top speed for production roadster when it hit 253mph.

Stephen Winkelmann suggested that it part of their strategy to focus on other models. It might be a hint that Bugatti is not solely concentrating on hypercars. Bugatti Divo based on Chiron sacrificed top speed to increase its handling prowess. Apart from top speed news, CEO confirmed that there won’t be Chiron roadster. He dismissed report that second model would be a crossover. He hinted that the upcoming model should appeal to global audience instead of few selected models. Without going into specifics, he suggested that second model will help increase in sale and visibility of exclusive brand.

Source: Motor Trend

In this article

Join the Conversation