At annual shareholder’s meeting, BMW disclosed that they will be launching 40 new along with revised models. The time frame for this program is set for 2 years. It will help BMW to generate fund for future electrification strategy. Harald Krüger who is the CEO of BMW said this to all the investor and the press. He also disclosed that the new models would be X2 Crossover and BMW X7. If the plan works out fine, then it will help the German marque to fund long term electric future.
Last year, a news report suggested that they are already lagging behind other car makers in electric future. The first aggressive model will be BMW 5 Series and it will launch in the month of February. It will raise the bar for business sedans in the market. The i3 and i8 has been quite successful in the electric car market. Now they are planning to implement the same technology into the mainstream and accessible vehicles. For this they will be creating pre-engineered sections of the vehicle architecture which is called as “modules”.
The modules will then be used to create battery electric version which is much more scalable. It will use existing internal combustion engine models for it. They are also working on flexible architecture which accommodates electric, hybrid and traditional version of each car. Nicolas Peter who is the BMW chief financial officer said that electrification strategy must be able to cope up the different outcomes. If they manage to do it then it will open the doors for much more mobility and hence, profitability.