Aston Martin is all set to launch their first production ready electric model in 2021. It will reportedly be named as Aston Martin Lagonda. This luxury saloon will be similar to that of Rolls Royce Phantom. Aston Martin Lagonda has been previewed as Vision Concept at this year’s Geneva Motor Show. Company’s boss Andy Palmer reportedly confirmed that Lagonda will be leading their electrification strategy and not the all-electric version of the forthcoming DBX SUV as reported by Autocar. Aston Martin is planning to position Lagonda as futuristic alternative to the likes of Bentley and Rolls Royce.
Aston Martin Lagonda will be first luxury brand to embrace all-electric powertrains along with new technologies. Andy Palmer said in a statement that they have capability but they are currently concentrating on petrol and hybridization. New platform has already been delivered that has the ability to go for pure electric, and this technology will be used firstly on Lagonda. After the saloon, Lagonda plans to launch SUV. Production of Aston Martin Lagonda and DBX will take place at new St. Athan factory in Wales.
Andy Palmer also disclosed that DBX’s internal combustion powertrain will be sourced from Daimler. In other words, Aston Martin’s first crossover will implement Mercedes-AMG’s 4.0 liter twin-turbo V8 and also more powerful hybrid powertrain. Aston Martin DB11 and DBS Superleggera V12 unit is set to gain some form of electric assistance. It will help it to increase their lifespan that comes with stiffer emission rules. We will have to wait for more news to surface about this rumored vehicle.